6.0 · Okay
Growth · AppFollow Blog · AI: DeepSeek 6.0 ✓
AppFollow's ASO checklist organizes tasks into pre-launch, launch-day, and post-launch phases: choosing markets and keywords, drafting metadata and creatives, verifying fields and localizations, then tracking rankings and conversion and running controlled tests. It stresses keeping separate drafts for App Store and Google Play because their metadata fields and metrics differ.
What this means for indie developers：Useful as a general pre- and post-launch self-check template, though it offers little new policy or data specific to 2026.
6.5 · Okay
Growth · AppFollow Blog · AI: DeepSeek 6.5 ✓
The article explains which App Store metadata fields affect search relevance: app name, subtitle, keyword field, and category, while noting that the description and promotional text are not ranking inputs. It also covers Custom Product Pages (up to 70), Product Page Optimization limits (3 treatments, one test at a time, up to 90 days), in-app events as discovery surfaces, and measurement via App Store Connect and AppFollow.
What this means for indie developers：Useful as a baseline ASO checklist for metadata allocation and CPP/PPO testing rules, though it is a general overview rather than new policy news.
6.5 · Okay
Growth · Adapty Blog · AI: DeepSeek 6.5 ✓
Adapty observed on iOS 27.2 release devices that App Store search results ads no longer use a blue background card and are marked only by a small "Ad" label, on iPhone and iPad in both light and dark mode. Apple has made no announcement and the scope is unconfirmed; the author speculates this could shift ad TTR and CPT but has no first-party data.
What this means for indie developers：Ads now look nearly identical to organic results, so watch your brand-keyword ad TTR and CPT this week.