7.5 · Recommended
Growth · Adapty Blog · AI: DeepSeek 7.5 ✓
Adapty analyzed 78,000+ paywalls across 30,000+ App Store apps and dissected 100 top subscription paywalls screen by screen. Visual and copy tests raised LTV in only about 35% of cases, while localization, trial, and plan-duration offer tests won in 59–62%; most apps show every user the same paywall, and only 2% personalize headlines.
What this means for indie developers:Indie developers should prioritize testing paywall timing, offer structure, localized pricing, and post-dismissal second offers over visual polish.
6.5 · Okay
Growth · RevenueCat Blog · AI: DeepSeek 6.5 ✓
RevenueCat has made all six virtual workshops from App Growth Annual 2026 free to watch, with presenter slide decks, handouts and further reading. Highlights include Lisa Kennelly (Klarna) on building a verbatim 'language bank' from reviews and support tickets to write converting copy, and Bria Sullivan (Honey B Games) on the survey-plus-interview research funnel behind 23 million organic downloads.
What this means for indie developers:Free, actionable playbooks — mining user language for paywall copy and a survey/interview funnel for organic growth — that indie developers can apply directly.