Apple ASO: the 2026 playbook for app developers and publishers
The article explains which App Store metadata fields affect search relevance: app name, subtitle, keyword field, and category, while noting that the description and promotional text are not ranking inputs. It also covers Custom Product Pages (up to 70), Product Page Optimization limits (3 treatments, one test at a time, up to 90 days), in-app events as discovery surfaces, and measurement via App Store Connect and AppFollow.
What this means for indie developers：Useful as a baseline ASO checklist for metadata allocation and CPP/PPO testing rules, though it is a general overview rather than new policy news.