[Webinar recap] Black Friday ASO for shopping apps: what to fix before the Q4 peak
A recap of an AppFollow and Yodel Mobile ASO audit of shopping apps: Q4 installs more than double while CPIs rose about 14% during Black Friday week, making every store page visit more valuable. It offers four reusable tactics: front-load seasonal keywords in the keyword field, use custom product pages/store listings to match ads, sell the deal in screenshots, and plan months ahead.
What this means for indie developers：Apps with seasonal peaks should front-load seasonal terms in their keyword field and use custom product pages so ads and store listings tell the same story.