The 2026 app store optimization checklist for iOS and Android
AppFollow's ASO checklist organizes tasks into pre-launch, launch-day, and post-launch phases: choosing markets and keywords, drafting metadata and creatives, verifying fields and localizations, then tracking rankings and conversion and running controlled tests. It stresses keeping separate drafts for App Store and Google Play because their metadata fields and metrics differ.
What this means for indie developers：Useful as a general pre- and post-launch self-check template, though it offers little new policy or data specific to 2026.