AppFollow vs. DIY: should you build your own ASO tool with AI?
The article examines whether AI coding agents make it practical to build your own ASO dashboard, noting that interfaces and reports are cheap to generate but competitor history, search popularity and daily data collection are not. It breaks the work into prototype, operational and production stages and models the three-year cost of ownership, comparing DIY, buying a platform, or a hybrid AI workflow.
What this means for indie developers：Building a narrow ASO prototype is feasible, but historical market data and daily collection upkeep dominate the real cost, so indie developers should model three-year ownership costs before choosing DIY over a platform.