How to set up your first Apple retention message in App Store Connect
Apple's Retention Messaging is now available to all developers in App Store Connect with no code or server integration required. The article covers the three message formats (text, text with image, text with offer), how to configure them, and how App Store Connect compares with the Retention Messaging API on targeting, A/B testing, and offer eligibility.
What this means for indie developers：Indie developers can set up a cancellation retention message in App Store Connect at no cost, then move to the API for segmentation and A/B testing.