7.5 · Recommended
Growth · Adapty Blog · AI: DeepSeek 7.5 ✓
Adapty analyzed 78,000+ paywalls across 30,000+ App Store apps and dissected 100 top subscription paywalls screen by screen. Visual and copy tests raised LTV in only about 35% of cases, while localization, trial, and plan-duration offer tests won in 59–62%; most apps show every user the same paywall, and only 2% personalize headlines.
What this means for indie developers：Indie developers should prioritize testing paywall timing, offer structure, localized pricing, and post-dismissal second offers over visual polish.
7.5 · Recommended
Tools · RevenueCat Blog · AI: DeepSeek 7.5 ✓
RevenueCat announced several updates at its annual event: an AI paywall editor that builds and iterates designs from a description or screenshot, Funnels for web-to-app conversion flows, real-time experiment results with predicted 12-month LTV, an AI Toolkit (skills, MCP, CLI) for assistants like Claude Code and Cursor, and RevenueCat Web for web checkout. Some features are live now, others are in public beta or preview.
What this means for indie developers：Indie subscription developers can shorten paywall testing cycles with the AI editor and real-time experiments, and use web funnels and checkout to reduce reliance on app store fees.