Now available: Retention messages for subscriptions
Apple launched retention messages in App Store Connect that appear in the cancellation flow and can include text, images, or a special offer to reduce churn. Developers can configure subscriber eligibility and wait times between offers, and request access to the Retention Messaging API to tailor messages per subscriber.
What this means for indie developers：Indie developers should set up retention offers in App Store Connect now, since this is a free, first-party lever that directly affects subscription revenue retention.