Subscription metrics for mobile apps: what to track and why they move
The article breaks down 12 subscription KPIs into funnel, revenue and retention groups, with formulas, 2026 benchmarks and worked examples. Key findings: 17–32 day trials convert at 42.5% versus 25.5% for trials of four days or less; failed billing causes 32.2% of Google Play cancellations; annual plans with a trial retain 19.9% at day 380 versus 5.5% for weekly plans.
What this means for indie developers：Indie developers can benchmark their trial length, billing-failure churn and plan mix, and prioritize fixing involuntary churn and extending trials.